JA! Cocktails
Before ready-to-drink cocktails became a crowded category, a friend and I wondered if they could be something more than convenience.
The Long Way to Looking
The idea began with a question.
What would happen if, instead of using AI as a tool to make images, I invited it into the creative process itself?
Not to replace my drawing.
Not to generate the final work.
But to become another voice between the moment I experienced and the illustration I eventually made.
Flower Watchers
Rather than redesigning the brand from scratch, we began by asking a different question.
What is this project really becoming?
That question changed everything.
Printed Botanicals
I photograph flowers almost every day.
After a while, I realised I had stopped photographing flowers.
I was photographing shapes.
Yujo Yakitori
When a friend asked me to create the identity for her new yakitori restaurant, I thought I’d begin where I usually do—looking at graphic references.
Instead, I found myself looking almost entirely at the food.