Everything begins with observation.
Ideas, projects and observations from an independent creative practice.
Notes, observations and small moments collected along the way.
Stories behind the ideas, process and making.
Experiments with creative tools, technology and new ways of making.
Rather than redesigning the brand from scratch, we began by asking a different question.
What is this project really becoming?
That question changed everything.
I photograph flowers almost every day.
After a while, I realised I had stopped photographing flowers.
I was photographing shapes.
When a friend asked me to create the identity for her new yakitori restaurant, I thought I’d begin where I usually do—looking at graphic references.
Instead, I found myself looking almost entirely at the food.
